Katherine Hope - Toronto, ON
Creative Strategy +
Visual Consulting +
Art Direction +
The elevator pitch is that “I, working with a great team, strategize how to make beautiful content for each of your brand's channels - optimized for top performance per outlet".
What that looks like
Taking the guidelines you've developed for your brand and adapting the creative look & feel to fit the various marketing channels you'd like to live on. Content is not a one-size-fits-all situation.
Conceptualizing brand spots, campaign roll-outs, stand-alone visuals, and always-on social content to tell your brand's story.
Applying strategy and research to the vision you have for your brand, translating it into a beautiful and effective master brand look and feel. Once we have this nailed down, we can roll your visual narrative out across everything your consumer touches.
Producing shoots, design tasks, video edits, web developments - or whatever other creative needs are required to ensure your content shines.
Directing a team of designers, motion graphic artists, photographers, videographers, and so on - either on-location, in the studio, or in the art department of the agency I work at.