Services, Passions, & Qualifications

I currently have over a decade of experience working with some of the world’s leading brands in food, fashion, beauty, entertainment, culture, hospitality, and plant medicine.

Throughout my career, I have supported established brands, launched several businesses (including my own), and held multiple roles in marketing and content creation.

Combining this with my educational background in the social sciences and brand development, my perspectives and approach to creative strategy are unique and informed.

I am captivated by human behaviour, what motivates us, and how we engage with the world around us.

Skills and Experience

Education:

Bachelor of Arts
Huron University College, London, Canada
Major: English Language and Literature
Major: Behavioural Psychology

Master of Fine Arts
The University for the Creative Arts, London, UK
Specialization: Promotion and Imaging

Skills:

  • Brand & Vision Mapping

  • Consumer Experience & Journey Research

  • Product Planning & Consultation

  • Creative Strategy & Direction

  • Art Direction

  • Campaign Ideation

  • Marketing Strategy

  • Copy writing and Editing

  • Photo/Video Shoot Production

  • Project Management (has managed production teams of 20+)

  • Photography (Intermediate)

  • Graphic Design (Advanced - Ps, Id, Ai)

    • Packaging

    • Digital Assets

    • Brand Merchandise

    • Trade Materials

    • Experiential Assets

  • Photo Editing and Retouching (Intermediate - Lr)

Work Experience:

After completing my MFA in 2013, I landed my first official job in business, working for the Global Brand Communications Team for MAC Cosmetics in London, UK. This unreal opportunity acted as a pivotal starting point for my trajectory. I’m forever grateful to have begun my career within such an established powerhouse. For a full timeline of my career, please visit my LinkedIn.

Client List:

Diego, Tim Hortons, Canada Goose, Benefit Cosmetics, Herbal Essences, Covergirl, Nike, H&M, Le Chateau, Cadillac Fairview, UGG, Goose Island, Hoegaarden, 48N, Bravado, Rogers, Henkel, Lyft, Olay, Po Derma, MASSIVart, and Samsung, Decibel Cannabis, Prairie Records, Qwest, General Admission, 7Five Brewing Company, MAC Costmetics UK, MAC Cosmetics Canada, Estee Lauder Cosmetics

Contact: khmurdick@gmail.com